Practo Care Surgeries
Identity Design | Visual Design | Launch & Marketing Campaign
Practo, a leader in doctor discovery and telemedicine, is now expanding into secondary healthcare with a focus on improving the surgical care experience.
With a dual focus on patients and doctors, Practo streamlines the surgical care journey. Patients are supported by personal assistants who coordinate with doctors, surgeons and insurers while ensuring privacy. At the same time, doctors benefit from modern infrastructure, simplified workflows and a collaborative ecosystem that enhances care delivery.
Practo Care Surgeries
Identity Design | Visual Design | Launch & Marketing Campaign
Practo, a leader in doctor discovery and telemedicine, is now expanding into secondary healthcare with a focus on improving the surgical care experience.
With a dual focus on patients and doctors, Practo streamlines the surgical care journey. Patients are supported by personal assistants who coordinate with doctors, surgeons and insurers while ensuring privacy. At the same time, doctors benefit from modern infrastructure, simplified workflows and a collaborative ecosystem that enhances care delivery.
Practo Care Surgeries
Identity Design | Visual Design | Launch & Marketing Campaign
Practo, a leader in doctor discovery and telemedicine, is now expanding into secondary healthcare with a focus on improving the surgical care experience.
With a dual focus on patients and doctors, Practo streamlines the surgical care journey. Patients are supported by personal assistants who coordinate with doctors, surgeons and insurers while ensuring privacy. At the same time, doctors benefit from modern infrastructure, simplified workflows and a collaborative ecosystem that enhances care delivery.
The Practo Care Surgeries logo is designed to carefully balance the core values and leverage the identity of the parent brand while establishing its own unique proposition.
"Care" and "Surgeries" is of the same font family as "Practo," for consistency and to reinforce a unified brand experience. Strategic use of color and font weight adds dimension and balance to the design.
The Practo Care Surgeries logo is designed to carefully balance the core values and leverage the identity of the parent brand while establishing its own unique proposition.
"Care" and "Surgeries" is of the same font family as "Practo," for consistency and to reinforce a unified brand experience. Strategic use of color and font weight adds dimension and balance to the design.
Marketing Design
Maintaining good health is vital for sportspeople to boost performance and recover from injuries, making the legendary Indian cricketer Rahul Dravid the ideal representative for Practo. As an advocate for expert medical care, Dravid aligns with Practo’s vision of accessible, quality healthcare. Practo Care Surgeries addresses secondary care challenges with expert surgeons, accurate information, financial help, and post-surgical support.
Maintaining good health is vital for sportspeople to boost performance and recover from injuries, making the legendary Indian cricketer Rahul Dravid the ideal representative for Practo. As an advocate for expert medical care, Dravid aligns with Practo’s vision of accessible, quality healthcare. Practo Care Surgeries addresses secondary care challenges with expert surgeons, accurate information, financial help, and post-surgical support.
Objective:
Create a social media campaign for promoting surgical procedures.
Objective:
Create a social media campaign for promoting surgical procedures.
Objective:
Create a social media campaign for promoting surgical procedures.
Guideline:
Avoid visuals that evoke fear, anxiety or negativity.
Guideline:
Avoid visuals that evoke fear, anxiety or negativity.
Guideline:
Avoid visuals that evoke fear, anxiety or negativity.
Approach:
Foster a sense of security and positivity around surgeries by emphasizing on healing and well-being.
Approach:
Foster a sense of security and positivity around surgeries by emphasizing on healing and well-being.
Approach:
Foster a sense of security and positivity around surgeries by emphasizing on healing and well-being.
Solution:
Use fruits as a visual metaphor to highlight the benefits of surgical procedures, maintaining a calm, positive tone.
Solution:
Use fruits as a visual metaphor to highlight the benefits of surgical procedures, maintaining a calm, positive tone.
Solution:
Use fruits as a visual metaphor to highlight the benefits of surgical procedures, maintaining a calm, positive tone.
Objective:
Promote surgical procedures on Google My Business, ensuring the campaign is keyword-optimized.
Objective:
Promote surgical procedures on Google My Business, ensuring the campaign is keyword-optimized.
Objective:
Promote surgical procedures on Google My Business, ensuring the campaign is keyword-optimized.
Design:
Leverage illustrations and icons to simplify complex information and build trust.
Design:
Leverage illustrations and icons to simplify complex information and build trust.
Design:
Leverage illustrations and icons to simplify complex information and build trust.
Solution:
Develop an educational series on 5+ ailments. The posts cover the conditions, symptoms, causes and treatments, ensuring a keyword-rich campaign that educates users, engages them effectively and demonstrates Practo’s expertise in surgical care.
Solution:
Develop an educational series on 5+ ailments. The posts cover the conditions, symptoms, causes and treatments, ensuring a keyword-rich campaign that educates users, engages them effectively and demonstrates Practo’s expertise in surgical care.
Solution:
Develop an educational series on 5+ ailments. The posts cover the conditions, symptoms, causes and treatments, ensuring a keyword-rich campaign that educates users, engages them effectively and demonstrates Practo’s expertise in surgical care.
