Pretty as you Please
Identity Design | Brand strategy | Social Media Design | UI/UX Design
India’s first sustainable fashion magazine, sparking essential discussions about fashion’s impact on people & the planet.
Through in-depth brand reviews, expert-driven insights, and engaging conversations, Pretty As You Please brings sustainability into the mainstream, helping consumers navigate ethical choices while keeping fashion fun and accessible.
Pretty as you Please
Identity Design | Brand strategy | Social Media Design | UI/UX Design
India’s first sustainable fashion magazine, sparking essential discussions about fashion’s impact on people & the planet.
Through in-depth brand reviews, expert-driven insights, and engaging conversations, Pretty As You Please brings sustainability into the mainstream, helping consumers navigate ethical choices while keeping fashion fun and accessible.
Pretty as you Please
Identity Design | Brand strategy | Social Media Design
India’s first sustainable fashion magazine, sparking essential discussions about fashion’s impact on people & the planet.
Through in-depth brand reviews, expert-driven insights, and engaging conversations, Pretty As You Please brings sustainability into the mainstream, helping consumers navigate ethical choices while keeping fashion fun and accessible.
Market Research
The Crisis
The Potential
The Hurdles
According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry contributed 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. India is the third largest carbon emitter in the world.
The Crisis
The Potential
The Hurdles
According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry contributed 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. India is the third largest carbon emitter in the world.
Crisis
Potential
Hurdles
According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry contributed 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. India is the third largest carbon emitter in the world.
User Research
Person 1
Person 2
Person 3
Person 4
"Sustainable fashion is too expensive. It's for the rich. Besides, where do you go to shop for sustainable products? I know a very few brands and they are all out of my budget."
Observation
There's a contrast between this statement and Person 1's actions. They frequently shop from fast fashion brands without altering their buying habits. Although they recognize the benefits of sustainable fashion, they are unaware of other ways to be sustainable beyond buying from expensive brands. They lack the knowledge to make informed decisions.
Insight
This contrast reflects a culture where it's trendy to appear 'woke' and embrace a sustainable lifestyle.
Person 1
Person 2
Person 3
Person 4
"Sustainable fashion is too expensive. It's for the rich. Besides, where do you go to shop for sustainable products? I know a very few brands and they are all out of my budget."
Observation
There's a contrast between this statement and Person 1's actions. They frequently shop from fast fashion brands without altering their buying habits. Although they recognize the benefits of sustainable fashion, they are unaware of other ways to be sustainable beyond buying from expensive brands. They lack the knowledge to make informed decisions.
Insight
This contrast reflects a culture where it's trendy to appear 'woke' and embrace a sustainable lifestyle.
Person 1
Person 2
Person 3
Person 4
"Sustainable fashion is too expensive. It's for the rich. Besides, where do you go to shop for sustainable products? I know a very few brands and they are all out of my budget."
Observation
There's a contrast between this statement and Person 1's actions. They frequently shop from fast fashion brands without altering their buying habits. Although they recognize the benefits of sustainable fashion, they are unaware of other ways to be sustainable beyond buying from expensive brands. They lack the knowledge to make informed decisions.
Insight
This contrast reflects a culture where it's trendy to appear 'woke' and embrace a sustainable lifestyle.
Identity Design
Identity Design
The Pretty as you Please identity, in its essence is bold, confident and vibrant. With its attention seeking aesthetics, it stands for what it believes in and voices its opinions, not afraid of telling the truth.
The logo is a compilations of various icons that represent the various topics being addressed in the magazine.
The Pretty as you Please identity, in its essence is bold, confident and vibrant. With its attention seeking aesthetics, it stands for what it believes in and voices its opinions, not afraid of telling the truth.
The logo is a compilations of various icons that represent the various topics being addressed in the magazine.
Speak up
Eco-friendly
Circular
Environment
Conscious
Fashion
Ethics
Talking Pretty
Primary Logo
Secondary Logo
Submark
Primary Logo
Secondary Logo
Submark
Rubik, a humanist sans-serif typeface with a neutral tone and minimal calligraphic details, is perfect for both digital and print use.
Its design prioritizes readability, making it suitable for both short and long blocks of text.
It combines clean and bold elements with a funky and playful touch. It's slightly rounded corners, with a consistent stroke width creates a strong visual impact.
Rubik, a humanist sans-serif typeface with a neutral tone and minimal calligraphic details, is perfect for both digital and print use.
Its design prioritizes readability, making it suitable for both short and long blocks of text.
It combines clean and bold elements with a funky and playful touch. It's slightly rounded corners, with a consistent stroke width creates a strong visual impact.
Social Media Design
Social Media Design
The strategy is to stand out and be easily identifiable. To be distinct enough to demand attention to its voice. How do we offer flexibility of posting a range of content and yet keep it consistent and memorable with a strong brand recall?
The idea is simple and effective- Create a frame that remains consistent throughout while offering enough space for a variety of content.
Watch with the audio turned on for the complete experience.
Website Design
Website Design
A website that works for both users and brands.
It features a clean layout and easy navigation
with a tasteful execution of visual elements.
A website that works for both users and brands. It features a clean layout and easy navigation with a tasteful execution of visual elements.
Home Page
Section Page
Article Page
