I am on a mission to move Design out of the aesthetics department and into the heart of business decisions.
For me, Design is not an aesthetic afterthought. It's a way to ask better questions, challenge assumptions, navigate ambiguity and uncover opportunities. It's a tool for connecting what people need with what businesses want to achieve.
My Practice
A generalist with a creative foundation and a strategic perspective.
My Approach
I believe meaningful design starts with four important considerations.
My Evolution
from Learning to Make
I began my journey as a designer, fascinated by the power of visuals to communicate ideas.
Over the years, I worked across brand identities, marketing campaigns and visual communication, learning how to translate business requirements into meaningful design.
My journey took me across India, working with different teams, brands and challenges along the way.
to Learning to Shape
Over time, something interesting started to happen. The most valuable conversations weren't about colours or typography. They were about what the company was trying to achieve, who it was trying to reach, and why the design mattered in the first place.
I became increasingly curious about the problems being solved, the systems influencing those problems, and the role design could play before execution even began.