Practo App
UI/UX Design | Visual Design | Illustrations
Practo makes quality healthcare affordable and accessible for over a billion Indians.
The product primarily provides consumer services like booking doctor appointments, online doctor consultations & secondary services like medicine delivery, diagnostic bookings & secondary surgical care.
Practo App
UI/UX Design | Visual Design | Illustrations
Practo makes quality healthcare affordable and accessible for over a billion Indians.
The product primarily provides consumer services like booking doctor appointments, online doctor consultations & secondary services like medicine delivery, diagnostic bookings & secondary surgical care.
Practo App
UI/UX Design | Visual Design | Illustrations
Practo makes quality healthcare affordable and accessible for over a billion Indians.
The product primarily provides consumer services like booking doctor appointments, online doctor consultations & secondary services like medicine delivery, diagnostic bookings & secondary surgical care.
Appstorefront redesign
for diagnostics and medicine delivery services
The Performance
of the designs that was initially tested with 20% of active users
Higher awareness of diagnostic bookings & secondary surgical care.
2.25X increase in conversion rate for diagnostic service.
1.75X increase in conversion rate of Practo Care Surgeries.
The Problems
we intended to solve through the project
we intended to solve through the project
01.
01.
01.
Users are unaware about the diagnostic services
Users are unaware about the diagnostic services
02.
02.
02.
Lack of visibility of diagnostics & medicine delivery services
Lack of visibility of diagnostics & medicine delivery services
03.
03.
03.
Users don't prefer using Practo for medicine delivery services
Users don't prefer using Practo for medicine delivery services
04.
04.
04.
Users are unaware about 'Practo Care Surgeries' - the secondary surgical care services
Users are unaware about 'Practo Care Surgeries' - the secondary surgical care services
The User Interviews
helped us understand their perception
Oh, I didn't know practo has medicine & health product delivery & diagnostic services also.
I buy my medicines and health products from other apps where I get a lot more discounts & very quick delivery.
I don't know about Practo Care Surgeries. Never heard of it.
I trust the doctor discovery & online consultations more and use it for that only. I don't know about the quality of other sevices.
Oh, I didn't know practo has medicine & health product delivery & diagnostic services also.
I buy my medicines and health products from other apps where I get a lot more discounts & very quick delivery.
I don't know about Practo Care Surgeries. Never heard of it.
I trust the doctor discovery & online consultations more and use it for that only. I don't know about the quality of other sevices.
Oh, I didn't know practo has medicine & health product delivery & diagnostic services also.
I buy my medicines and health products from other apps where I get a lot more discounts & very quick delivery.
I don't know about Practo Care Surgeries. Never heard of it.
I trust the doctor discovery & online consultations more and use it for that only. I don't know about the quality of other sevices.
Moving forward,
Click on the blue dot to know more
Moving forward,
Click on the blue dot to know more
Moving forward,
Click on the blue dot to know more
Low Fidelity Wireframes
Thumbnails & Icons
Thumbnails & Icons
High Fidelity Design