Practo App

UI/UX Design | Visual Design | Illustrations

Practo makes quality healthcare affordable and accessible for over a billion Indians.

The product primarily provides consumer services like booking doctor appointments, online doctor consultations & secondary services like medicine delivery, diagnostic bookings & secondary surgical care.

Practo App

UI/UX Design | Visual Design | Illustrations

Practo makes quality healthcare affordable and accessible for over a billion Indians.

Practo App

UI/UX Design | Visual Design | Illustrations

Practo makes quality healthcare affordable and accessible for over a billion Indians.

Thumbnails & Icons

The Performance

of the designs that was initially tested with 20% of active users

Higher awareness of diagnostic bookings & secondary surgical care.

2.25X increase in conversion rate for diagnostic service.

1.75X increase in conversion rate of Practo Care Surgeries.

The Problems

we intended to solve through the project

01.

Users are unaware about the diagnostic services

02.

Lack of visibility of diagnostics & medicine delivery services

03.

Users don't prefer using Practo for medicine delivery services

04.

Users are unaware about 'Practo Care Surgeries' - the secondary surgical care services

The User Interviews

helped us understand their perception

Oh, I didn't know practo has medicine & health product delivery & diagnostic services also.

I buy my medicines and health products from other apps where I get a lot more discounts & very quick delivery.

I don't know about Practo Care Surgeries. Never heard of it.

I trust the doctor discovery & online consultations more and use it for that only. I don't know about the quality of other sevices.