Strategic Design Tools

Strategic designers don't just solve problems.
They change how organisations think about them.

Strategic designers don't just solve problems. They change how organisations think about them.

This is my working toolkit, to support every phase of innovation process.These tools help teams to uncover what matters, make sense of complexity and move from uncertainty to meaningful progress.

All

Kick off

Team & People

Research

Synthesis

Foresight

Research

Synthesis

Foresight

Ideation

Storytelling

Lifeline

Protoype

Group Intelligence

All

Kick off

Team and People

Research

Synthesis

Branding

Foresight

Ideation

Storytelling

Lifeline

Group Intelligence

Ideation

Storytelling

Lifeline

Group Intelligence

Kick-off

Semiotic Analysis

Kick-off

Scoping

Kick-off

Topics of interest mapping

Kick-off

Research Timeline

Kick-off

Research Plan

Kick-off

Reframing Matrix

Team & People

Speed Networking

Team & People

T-shaped People Model

Team & People

Space Shuttle

Team & People

Warm-up

Team & People

Check in/Check out

Team & People

Superpowers & Kryptonite

Team & People

Dot Voting

Team & People

I like, I wish & I wonder

Team & People

5 finger feedback

Lifeline

Five T’s

Research

Desk Research

Research

Mind Map

Research

Tree Mapping

Research

User segmentation

Research

Guerilla Observation

Research

User Interviews

Research

Expert Interview

Research

Cultural Probe

Research

Immersion

Research

Knowledge sharing

Research

Shadowing

Research

A day in the life of

Research

Vox pop

Research

Survey

Research

Journey Map

Research

Stakeholder Mapping

Synthesis

Affinity mapping

Synthesis

Iceberg model

Synthesis

Maslows hierarchy of needs

Synthesis

Venn diagram

Synthesis

Persona

Synthesis

Attitudinal Archetypes

Synthesis

Game changer

Synthesis

Causal loop map

Synthesis

Connections circles map

Synthesis

2X2 matrix

Synthesis

Jobs to be done

Synthesis

HMW

Synthesis

Value proposition framework

Synthesis

Unilever brand key

Synthesis

Porter's five forces

Foresight

Signal Description Canvas

Foresight

Trend Validation Canvas

Foresight

Verge framework

Foresight

2050

Foresight

Future Headlines

Foresight

Future Wheel

Foresight

Futures Cone

Foresight

Spider scenarios

Ideation

Hero Cards

Ideation

Silent Brainstorming

Ideation

Let go

Ideation

Brain Writing

Ideation

Think like a famous problem solver

Ideation

Crazy 8

Ideation

Learning from other companies

Ideation

idea blossom

Ideation

idea napkin

Ideation

Idea train

Ideation

Body Storming

Ideation

Proto-acting

Ideation

idea shopping

Ideation

Hot potato

Ideation

idea mixer

Ideation

Sanchez method (swap)

Ideation

635 Method

Ideation

Hell & Heaven

Ideation

Disney Method

Ideation

6 thinking hats

Ideation

Fast Idea Generator

Ideation

Scramper Model

Ideation

 1-2-4-All method

Ideation

Rolestorming

Ideation

Reverse Brainstorming

Ideation

idea selection

Ideation

massive canvas (4 what ifs)

Prototype

Letter to grandma

StoryTelling

An Elevator Pitch

StoryTelling

pixar canvas

StoryTelling

Three is the golden number

Lifeline

Timeboxing

Lifeline

5 Why’s

Lifeline

STEEP(LE) Framework

Lifeline

AEIOU Observation Framework

Lifeline

Brainstorming

Lifeline

PREP Framework

Lifeline

Sinus-Milieus

Lifeline

sailboat method

Group Intelligence

Crowd Sourcing

Group Intelligence

Breakout session

Group Intelligence

Barcamp

Group Intelligence

Open Space

Group Intelligence

World cafe

Group Intelligence

Fish bowl

Prototype

Business model canvas

Prototype

Mock-ups

Prototype

Blueprinting

Prototype

Protoacting

Prototype

Animatics

Prototype

The Future Headlines

Prototype

Lego Prototype

Prototype

Future post

Testing

Elevator pitch

Prototype

Storyboard

Prototype

AI Protoying

Prototype

Immersive Experience

Prototype

Low Fidelity

Prototype

High Fidelity Prototype

Prototype

Journey mapping

Prototype

Paper Prototype

Prototype

Photostory

Prototype

Click dummy

Prototype

Consistent user journey - branded experience

Testing

Scaled Models

Prototype

Just enough prototype

Testing

Experience mapping

Testing

Roleplay

Testing

AB testing

Testing

AI testing

Testing

Think Aloud testing

Testing

Trunk testing

Testing

Beta Testing

Testing

Field Trial

Testing

Testing lab

Testing

Testing Jam

Testing

Testing Napkin

Testing

Testing recruiting

Testing

Testing Plan

Testing

Focus group concept testing

My practice thrives at the intersection of emotion and reason, intuition and logic, craftsmanship and business impact.


© Rishika Goyal 2026


My practice thrives at the intersection of emotion and reason, intuition and logic, craftsmanship and business impact.


© Rishika Goyal 2026


My practice thrives at the intersection of emotion and reason, intuition and logic, craftsmanship and business impact.


© Rishika Goyal 2026